© 2007-2009 Don Baker - android originals LC
Presented for the sole purpose of evaluating the feasibility of producing and marketing the concept of Laptop Security & Personality Skins using artwork licensed from android originals LC.
Laptop Security & Personality
Skins are the artwork of android originals LC applied
to laptop computers using vinyl van wrap or similar material,
or direct printing. They brand a laptop computer with a colorful
personality that makes it harder to steal under the owner's nose,
and will help to identify it in case of theft. In case of loss,
they can be printed with a serial or driver's license number or
telephone number or e-mail address with offering a reward. Businesses
and Government Agencies will benefit with a clearly visible unique
identifier without advertising that the laptop might contain secret
or sensitive encrypted information. The largest potential markets
can be expected among students, business travelers and young professionals,
whose laptops are more publicly exposed to theft and loss than
This artwork was put on a guitar in August 2006, using digitally printed vinyl van wrap material (see www.fellers.com, for example). About 11 months later, android originals LC applied it to a laptop intended for use in a courtroom. Both as an advertisement for the artwork, and to make the laptop, which contained sensitive information, harder to steal.
The guitar required an additional hard overlaminate to avoid fingernail scuffing. But the laptop artwork only needed the same standard layer of thin, clear vinyl overlaminate used for signs on cars, trucks and vans. This material typically sees two to five years of outdoor use. Some manufacturers claim that it is easily removable for up to two years. But in the case of a laptop, this is not certain. This material is normally applied on auto body clearcoat. There is no guarantee what it does to a plastic laptop body. Since this laptop was bought used, it did not matter in this case.
Installation was simple. The artwork was cut oversize and applied to the laptop case with a roller to make it adhere and to roll out the air bubbles under it. This material is an earlier version of 3M Controltac adhesive. It has channels in the adhesive to allow air trapped under it to escape more easily to avoid bubbles. Otherwise the bubbles have to be pricked with sharp instruments, which is not advisable on the scale of a laptop because it can be highly visible. Also, this material can be repositioned for some time after initial contact to set the artwork straight. Some other adhesive vinyl materials demonstrate almost instant adhesion, requiring a lot of pulling, stretching and wrinkles to get them back off and repositioned. This is not what a customer would like to see. At this scale, it would make the installer look incompetent.
Then it was folded over the edges and trimmed with a sharp blade, very carefully, near the LCD screen. Replacing the LCD after a single missed cut would have cost more than the laptop. There is an edge adhesive, that are sold to keep the edges of this material from lifting up on a truck or van. It could be used on the sides of the laptop case instead of near the LCD. This would undoubtably be easier and safer for the LCD, but could also affect the laptop plastic. Otherwise, strips of clear overlaminate might be used as edging tape.
The simulated examples come from an Adobe Photoshop 7.0 file, looking like the one below, with the artwork place just above the background layer. You have limited permission only to download either file and use it to see how any of the other artwork on www.android-originals.com will look as a SecuritySkin, for personal use only.
The following consists of the suggested minimal equipment for a professional operation, with startup costs of $6080 to $10600, plus any location, facilities and utilities. No guarantees are intended.
This operation can start in as little as 100 square feet of
space, but would fit more comfortably in 200 square feet. One
business model might include a portable or trailer operation,
which could be set up at a large customer's site. The customer's
security could hand over the laptops after removing the hard drives.
The Laptop Security & Personality Skins business could
then install Skins with pre-chosen and printed artwork on-site
and hand the laptops back directly to the customer's security
service. That might minimize the liability for both sides.
android originals LC cannot comment in this area, other than to say that one can find product reviews a number of places, including www.wide-format-printers.org. Just to give an idea of operating and materials costs using 54 to 60 inch wide printers with solvent ink, a local print shop used to sell finished printed vinyl van wrap product in 2007 for about $5 to $6 a square foot uninstalled.
Each unit shall be printed with the android originals LC copyright and the Laptop Security & Personality Skin or SecuritySkin or Personality Skin trademark clearly visible. Contracts and agreements shall be in accordance with the Graphic Artists Guild 11th Edition Handbook of Pricing & Ethics Guidelines. In other words, long, complicated contracts with lots of fine print, difficult for a layman to understand, will not be considered.
android originals LC base rate licensing fees are counted at $3.00 per unit sold containing android originals artwork, flat to 10,000 units and decreasing there after according to the following formula.
For example, if one has done the math right, the license fee per unit is $.5222 at 20,000 units for a total cost of $38895.05, and $0.1765 per unit at 100,000 units for a total cost of $60,000. The base rate resets back to $3.00 per unit at the start of every year, after which 10,000 units must be sold and/or used on a product to apply the lower formula. Any separate image counts as a unit in one year. For example, one image used 10,000 times on one product or 1000 images all used on a product ten times both count as 10,000 units in the year that they are used.
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The base rate confers to the payer non-exclusive, limited time use of android originals LC images. Any negotiated exclusivity shall also be of limited time, and shall cost a multiple of the base rate. Any use of any Laptop Security & Personality Skin or SecuritySkin or Personality Skin or derivative trademark on a product shall be subject to payment of the base rate to android originals LC, with or without any android originals LC artwork. Use of any artwork whatsoever with such trademarks shall be subject to the explicity approval of android originals LC. Objectionable artwork shall not be approved by android originals LC and shall be subject to the full prosecution of civil and criminal law when used with these or derivative trademarks. No objectionable artwork shall be construed to have the approval of android originals LC just because it has been used in connection with these or derivative trademarks.
Use of the android originals LC trademarks and images on web site pages or in advertising is negotiable. In general android originals LC is willing to accept use of its images and trademarks for advertising and catalog purposes on appropriate web site pages, explicitly approved by android originals LC, at one tenth the base rate. Approval should not be a problem unless the application is in some way clearly objectionable. android originals LC has not yet set rates for use of its images and trademarks for magazine, television, GoogleAds and other advertising, but with the advice of counsel is generally willing to accept advertising industry averages and standards.
All books necessary to determine/verify the number of units sold and/or used in products or catalogs or advertising shall be open to android originals LC. Preferably, android originals LC will be kept informed of such uses on a regular basis and no dispute will arise that requires implementation of this clause. android originals LC requires payment within 30 days of all fees at least once a month, preferably every two weeks, and would appreciate realistic market projections, if available.